William Martinsson -
Based in Stockholm
Design Engineer. Builder of performant software and web experiences. Musing about design systems and the dev & designer relationship. Currently UI Team Lead at Made People, creating ecom sites for some of Swedens biggest fashion brands(Mini Rodini, OAS, Röhnisch) and internal tools.Previously, designed and developed the new wave of internet art at Artscape & built a great communication tool with Levels Health.
Suggested Reading
Stories, Case reports and more.UI Experiments
This is a playground for me to experiment with different animations, interactions, and design patterns.Go to PlaygroundExperimentsFuck WCAG! [New Hot Design Trend] Here I come
What’s the most important? Making the web accessible for all or letting the user make the website black?Go to ArticleWritingKnodd
An entirely new part of the website with articles about different child diseases and a rewrite to server rendering.Go to case studyCase StudyMaster Digital Design
We were tasked to create an alumni page for Amsterdam University of Applied Sciences design students.Go to Case Study StudyCase StudySuperchicane
Superchicane is a Formula One news platform made to tell stories with the help of data, everything from character portraits to the sport's technical aspects.Go to ProjectCase StudyRadionight
A podcasting platform designed to generate hype around new episodes. Taking advantage of live streaming to imitate the movie premiere feel and producing a sense of community.Go to ProjectCase StudyHow to use the grid
How to use the CSS grid to implement a design on a website that uses Gatsby and styled-components.Go to ArticleWriting See all texts See all Case StudiesMe
I'm all about learning through play, diving into good reads, and getting hands-on with building. When I tackle a new challenge, I aim to stay thoughtful, and open-minded, and take full responsibility forfiguring it out.
I've been working with React since I made my first website almost ten years ago. I still love it, and I haven't found anything that can make me work as fast as it can. For styling, I’m usually using Tailwind.
I take pride in working fast with a high level of detail. I believe speed is one of the cornerstones of creating great software. You have to be fast, if you want to have time to collaborate with design and other engineers, do more iterations, and dare to do things differently.
When I'm not hunched over my laptop, I hunt after Unknown Pleasures in Stockholms vinyl shops. Rooting for Änglarna in Allsvenskan and McLaren in Formula One. Currently reading Great Expectations by Charles Dickens, and recently read Breakfast of Champions by Kurt Vonnegut and How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer by Adrian Newey.
Reach out
Looking for a chat, a freelance proposal or advice?Say hi@williammartinsson.com