William Martinsson -
Based in Stockholm
Design Engineer. Currently Team Lead at TRY Stockholm, creating ecom sites for some of Sweden's biggest fashion brands (Mini Rodini, OAS, Stronger) and internal tools.Previously, designed and developed the new wave of internet art at Artscape & built a communication tool with Levels Health.
Projects
Selected client work and case studies.
Writing & Experiments
Articles and walkthroughs from the craft.
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Marching ants and scrambling text
A step-by-step walkthrough of the two effects that carry the personality of the add-to-cart button — a marching SVG border and a label that scrambles between states.
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A cart is not a list
Notes on what the design of a minicart is actually for. Three iterations of the same cart, one citation, one position.
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Fuck WCAG! [New Hot Design Trend] Here I come
What's the most important? Making the web accessible for all or letting the user make the website black?
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The Greatest and the Cursed Car Numbers
Coming from football where the numbers are almost mythological, I wanted to find out more about the car numbers and try to discover their hidden meanings and status.
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How to use the grid
How to use the CSS grid to implement a design on a website that uses Gatsby and styled-components.
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Why Figma Beats Sketch
For a long time, the biggest players in the UI design market were Adobe (Photoshop, Illustrator) and Sketch. Both of these tools aren't very collaborative.
Me
How I work, what I read, who I cheer for.
Most of what I do at TRY sits in the seam between design and engineering, which is where the interesting work usually is. I've been writing React since I built my first site nearly ten years ago. Still my favorite, and nothing else lets me move faster. For styling I usually reach for Tailwind.
Sometimes I write about the work too — usually when something is bothering me about how it's done.
When I close the laptop, I'm hunting Unknown Pleasures in Stockholm's vinyl shops, cheering for Änglarna (IFK Göteborg) in Allsvenskan and McLaren in F1, and usually halfway through more books than I should be — currently Great Expectations by Charles Dickens, and recently read Breakfast of Champions by Kurt Vonnegut and How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer by Adrian Newey.
Reach out
A chat, freelance proposal, or advice.
Say hi at william.c.o.martinsson@gmail.com